Ace of Code


Domain Authority: Why It’s Important for Your Website in 2023 & Beyond

Domain authority (DA), as the term suggests, defines the authority, relevance, and importance of your website in your industry. 

Although DA is not a Google ranking factor, a higher DA score establishes your website as an authority in your industry. This score lets SEOs predict your website’s ranking potential compared to your niche competitors. 

So, if you have a higher DA score, businesses will reach you for quality link building, increased brand visibility, and higher rankings in search engine result pages (SERP).

In the end, you’ll earn brand credibility and better search engine ranking due to high traffic to your website. Ultimately, more profits and revenue!

That’s why your website needs a good domain authority.

What exactly is Domain Authority?

Technically, DA is a scale that measures the likelihood of a website to rank on Google’s SERP. Created by Moz, the scale assigns a score between 0 to 100, with a higher score indicating a higher chance of appearing on the SERP.

In simpler terms, DA is a measure of your website’s strength and authority in terms of search engine rankings.

It’s important to note that domain authority and page authority are different. Domain authority indicates the ranking strength of your entire domain, while page authority looks at individual pages.

Understanding Domain Authority Score

  • Below 30 = poor
  • 30 to 40 = below average
  • 40 to 50 = average
  • 50 to 60 = good
  • 60 to 70 = very good
  • Above 80 = excellent

But it doesn’t mean you should stop once you’ve achieved a good score. Compare your website’s DA to that of your competitors to truly understand where you stand.

For example, a rating of 65 may seem high. But if your competitor’s website has a score of 80, you still need to work on your website to improve its DA.

Benefits of Domain Authority for Your Website

  • Trust and credibility
  • Increased organic traffic
  • Better advertising and partnership opportunities due to authority
  • An edge over competitors
  • Easier to attract high-quality backlinks
  • Increased revenue with increased traffic and lucrative advertising deals
  • Higher conversion rates for products and services

All of these benefits ultimately improve the search engine ranking of your website. That’s why improving the domain authority of your website is necessary.

How to Calculate Your Domain Authority?

There are different free and paid tools, like SEMRush, Moz, and Ahrefs, to calculate your domain authority. Each tool has its own methodology or factors to calculate the rating. 

For example, MozRank counts the total number and quality of websites linking to your website pages. Similarly, Link Profile measures the number and quality of internal and external links from your web pages.

The most important factors that impact your DA include (but are not limited to):

  • Domain information, including age, country, and IP address
  • Number of external links to other high-authority websites
  • Number of backlinks to your webpages from other reputable websites
  • Quality of external links and backlinks
  • The ratio of dofollow and nofollow backlinks
  • Organic traffic
  • Quality of content 
  • Social media popularity

Tips to Improve Domain Authority

Building domain authority is not a quick process. It’s a long-term strategy, which can take months to even years to get a high score. So, the sooner you start, the better.

Below are some tips to improve your domain authority:

  • Create Link-Worthy Quality Content

Publish content that is well-structured, readable, and optimized for both search engines and target audiences. Write around what your potential audience is discussing and see what your competitors are writing around. Next, make sure your content is free of errors.

  • Optimize Your Website Structure

Website navigation and accessibility are critical for a good DA score. So, optimize the structure of your website to help search engines crawl and index your web pages. 

Also, make sure your website looks and functions well on mobile devices. This will improve your site’s user experience, ultimately affecting your DA.

  • Get High-Quality Backlinks

By now, it must be clear that backlinks play a big role in domain authority. 

According to a search traffic study by Ahrefs, more than 60% of websites don’t get organic traffic because they don’t have backlinks. So, acquire high-quality backlinks from reputable and authoritative websites in your niche.

  • Audit Your Website’s Performance

Track your website’s performance to discover issues like broken links, page speed, and other technical issues that can affect your site’s ranking. Also, monitor your competitors to explore fresh content ideas, content gaps and linking sources you might be missing.

  • Leverage Social Media

Social media channels are a great way to get brand exposure and build links for your website. So, post quality content on social media regularly, share news about your industry and engage with your audience.

Improve Your Website’s Domain Authority with ACE OF CODE.

As mentioned above, building and maintaining domain authority is a long-term strategy involving many benefits and steps. It needs the right skills, technologies, and focus to achieve good domain authority for your website.

At ACE OF CODE, we offer expertise in building domain authority. We’ve helped many businesses (of all sizes) to build their domain authority from scratch. So, take advantage of our expertise and experience. Start improving your domain authority today.

Contact us to schedule a quick consultation to learn more.